Restaurants continue to tell us that labor shortages are one of their biggest challenges.
The competition for labor continues to be stiff, so here are some tips to help your food service operation stand out in the competitive labor market.
Strengthen Your Message
In your job posts, try to make your company stand out from the crowd. Millennials and Gen-Zers are looking for work that gives them purpose. Does your restaurant focus on sustainable practices? Are you committed to using local products? Do you offer free meals, flexible hours, training, and tuition reimbursement?
Use Your Website
You already have a website displaying your menu. Why not add a jobs page featuring your available positions? This is also a fantastic opportunity to feature your company’s culture. Is your company a fun place to work? What are the benefits of working for you compared to the competition?
Use Your Current Staff
Over half of all new hires come from referrals from existing employees or from your company website, not from job boards. Encourage your staff to share their work experiences with their friends and former colleagues. Offer incentives for referrals that lead to new hires.
Be Creative On Social Media
Anyone can post a “We’re Hiring” graphic. Getting creative with your Facebook and Instagram posts will help you stand out. Posting photos of the type of food you serve will help. Share a video of your staff having fun while they work. Show your employees using teamwork to accomplish a goal.
Leverage Every Opportunity
Every guest contact could lead to potential hires. Add we’re hiring messages to your receipts and take out bags. Include them in your customer emails, text messages, and other promotional materials.
Expand Your Search
Consider marketing to an older demographic. Many retirees still want to work part time, but the jobs available to them are usually seasonal. Restaurant work can offer them a more stable year-round income while giving them flexible work hours and shorter shifts.