Super Bowl Sunday isn’t just the biggest game of the year—it’s the second-biggest food day in America, right behind Thanksgiving. And here in Hawaiʻi, with game time kicking off at 1:30 PM, you’ve got the perfect window to capture lunch crowds and early afternoon gatherings. 

Americans consume approximately 150 million hot dogs during Super Bowl festivities, and with 90% of fans watching from home or at gatherings, the demand for quality takeout and catering options has never been stronger. One in seven people order takeout on Super Bowl Sunday, and restaurants across the islands that nail their game day offerings can turn this single day into one of their highest-volume events of the year. 

Why Franks Win on Game Day 

Franks check every box for successful Super Bowl service. They’re fast to prepare, easy to hold, infinitely customizable, and they travel exceptionally well for takeout orders. Whether someone’s ordering for two people or catering for a backyard watch party of twenty, franks scale beautifully alongside wings, nachos, and other game day favorites. 

Your customers are hungry and ready to spend—consumers are projected to spend an average of $44 on food and beverages for Super Bowl, a 3% increase from last year. Franks give you a high-margin, high-volume opportunity to capture those dollars. They don’t require specialized equipment or lengthy prep time, they hold perfectly on roller grills during your busiest rushes, and they’re easy for your staff to execute consistently even when orders are flying. Plus, with the ability to offer everything from classic dogs to premium gourmet creations using the same base product, you can appeal to budget-conscious families and splurge-ready groups at the same time. 

Things to Think About While Building Your Hot Dog Menu 

One of franks’ biggest advantages is versatility. The same quality all-beef frank becomes completely different dishes depending on how you dress it up. Here’s how to build a hot dog menu that appeals to everyone—from traditionalists to adventurous eaters. 

Classic Crowd-Pleasers Start with the basics that never go out of style. Chicago-style dogs loaded with sport peppers, pickled jalapeños, and diced onions. Chili cheese dogs topped with shredded cheese and crispy onions. New York-style with sauerkraut and spicy brown mustard. These familiar favorites are exactly what many customers crave on game day. 

Gourmet Fusion Ideas This is where you can get creative and command premium prices. Hot dogs are experiencing a major premiumization trend—73% of Americans have tried gourmet or specialty hot dogs, and restaurants are finding success with creative, upscale toppings. 

Prairie Creek

All Beef Franks

7”- 5 per lb. #117772 | 2 x 5 lbs.

7”- 4 per lb. #117773 | 2 x 5 lbs.

6”- 8 per lb. #117775 | 2 x 5 lbs.

Takeout: Your Game Day Game-Changer 

With one in seven people ordering takeout on Super Bowl Sunday, your takeout program can make or break your game day success. Hot dogs travel well, hold their temperature, and maintain their appeal from your kitchen to your customer’s home. 

The key is having products that perform consistently during high-volume service and extended holding times. When you’re cranking out orders as fast as possible—juggling dine-in service with a flood of takeout orders—you need franks that deliver the same quality on order number one and order number a million. 

Real Meat Is Back, and Prairie Creek Is the Clear Wiener! 

While plant-based alternatives had their moment, consumers are making it clear what they want: real meat. A major shift is happening—61% of consumers increased their protein intake in 2024, up from just 48% in 2019, and 74% say eating meat is an important part of their diet. 

This isn’t just about protein—it’s about authenticity. Your customers are actively seeking out real meat, especially during big events like the Super Bowl when they’re ready to indulge. When you’re promoting your game day menu, “all-beef hot dogs” isn’t just a description—it’s a selling point that resonates with today’s protein-focused diners. 

Not all franks for hot dogs are created equal, and when you’re dealing with the Super Bowl rush, product quality makes all the difference. Prairie Creek™ All-Beef Franks are made with USDA-certified fresh trimmings and tender beef cuts—premium skinless franks that deliver superior texture and juicy flavor even during extended holding times and high-volume service. 

The vacuum-packed design locks in juices and protects against freezer burn, while gas flushing ensures brilliant color when cooked. No MSG means no artificial aftertaste, just clean flavor. The fixed formula assures consistency every single time—your morning crew and night shift produce identical results. Blast frozen for maximum freshness and especially suited for roller grills, Prairie Creek Franks perform flawlessly when you need them most. 

Other Game Day Crowd Pleasers 

While franks are your Super Bowl MVP, don’t forget the supporting lineup. Fully cooked appetizers like Homestyle Chicken Fritters, Breaded White Cheddar Cheese Curds, Battered Mozzarella Cheese Sticks, Mac N Cheese Battered Bites, and Cream Cheese Stuffed Jalapeños are perfect for both takeout and dine-in service. These ready-to-fry options require minimal prep, hold beautifully during high-volume rushes, and travel well in takeout containers—giving you the speed and consistency you need when orders are flying. From game day platters to kids’ menu favorites, these crowd-pleasers complement your franks perfectly and help you maximize every order. 

The Bottom Line 

Snack food sales during Super Bowl week reach $670 million, totaling 107 million pounds of snacks. Your customers are spending money on game day food. The question is: are they spending it with you? 

Don’t let subpar products hold you back when game day crowds arrive. Frankly, Y. Hata has everything you need to make Super Bowl Sunday one of your most profitable days of the year, pun intended. Call your account manager to discover how we can help elevate your game day offerings.